The design of e-commerce is crucial to the success of any online business. It improves user experience, is reflective of your brand and helps with your search engine optimization efforts. However, it’s also very easy to make mistakes that could harm your sales. From non-responsive platforms to ineffective calls-to-action and design flaws, these ecommerce mistakes could cause conversion optimization problems.
Avoid these mistakes in ecommerce design to increase sales and provide an excellent shopping experience online.
Too much information
Many designers who do not have the proper understanding of ecommerce design try to include too many elements into their site. This often results in a messy design that confuses customers. Too much information can also make it difficult for shoppers to make an informed purchase decision.
Poor image quality:
High-quality product visuals are key to converting online shoppers. This is especially applicable to e-commerce sites which sell clothing or other accessories. It is important to include numerous images and photographs for each product to ensure that customers can see the features and information. Make sure that the images are clear and also show the product from all angles.
Insufficiently explaining the products:
The primary reason a customer is visiting an eCommerce website is to learn more about the products they’re interested in purchasing. This is why it’s vital that the descriptions of your products are easy to comprehend and not filled with terminology.
Too many clicks
Pages that load slowly are an enormous source of frustration for shoppers. A long load time can deter customers and cause them to leave your site. Use responsive ecommerce design that adjusts to mobile devices. Allow customers to login using their Google or Social Media account.
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